Course Description

Optimize Digital Experiences Using Adobe Target is a 2-day, instructor-led course, available in-classroom and virtually, where you learn the core concepts and capabilities of Adobe Target to successfully run optimization activities on your site. In this course, you learn how to create A/B, multivariate, and experience targeting tests using the Visual Experience Composer. As part of that process, you also learn how to use content and offers, create and use audiences for targeting and reporting purposes, and interpret report results. This course also covers auto-allocate tests, activity conflict resolution, expected behavior, troubleshooting, project governance and the campaign life cycle, and strategies for improving your groups maturity as an optimization organization.