Course Description

Do you need clear insights to deliver cross-channel, integrated experiences that resonate with your customers? Are you looking to differentiate your personal brand with a Digital Marketing Accreditation? Start your journey with this virtual session that will review the competencies required for an industry recognized Digital Marketing Accreditation. By examining case studies, you will learn about the challenges and solutions that drove business value for multiple companies. Through facilitated group discussions you will have the opportunity to discuss your own current challenges with a diverse group of digital marketing practitioners. You will be able to speak with Adobe Experts from across the business about your digital marketing challenges and opportunities. By the end of this course, you will understand the pillars of Digital Marketing, you will have gained strategic insights and the knowledge of their application in your own digital marketing business context.

Instructors Melanie B. Richards, PhD, East Tennessee State University
Stephen W. Marshall, PhD, East Tennessee State University