Course Description

Adobe Analytics: Digital Analyst is a four-day course, delivered in the classroom and virtually, where participants will learn the knowledge and skills necessary to enable them to become successful digital analysts. This course will cover the framework within which a web analytics program will thrive, and cover a multitude of reporting examples spread across several industries along with hands-on exercises. Participants will also learn how to align measurement strategy with the organization's strategy, learn techniques to identify analysis opportunities, and learn how to promote their analysis within the organization. This course is suitable for students who are either just stepping into the digital analyst space or for those who have a minimum to moderate level of experience with web analytics data or web analytics tools.