The Adobe Analytics Business Practitioner is considered an intermediate level role and has a minimum of 2 years' experience in digital analytics. The typical candidate has a marketing background or comes from a marketing role, but can come from a variety of job roles. You should understand digital analytics metrics and understand the business value of web technologies. You should also be able to translate business requirements into metrics or KPIs, interpret reports, communicate results and can propose a course of action based on analysis of reports.

Passing Score

All Adobe exams are reported on a scale of 300 to 700. The passing score for each exam is 550.

Number of questions

60 multiple-choice questions

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