Adobe Analytics: Reports & Analytics Advanced Features and Tools

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Target Audience

Web analysts, Reports & Analytics experts, architects

Training Method

Classroom

Duration

2 days

Course Description

Formerly SiteCatalyst Advanced Features & Tools training, this two-day course will teach you how to identify and act on important segments on your site by understanding how to use advanced features and tools to create actionable data. You will learn how to create and monitor campaigns in Reports & Analytics. You will also learn how to integrate your Reports & Analytics data with data external to your Web site in order to understand your business from end to end.

Prerequisites

Students should attend the Reports & Analytics User Training or have significant experience with Reports & Analytics prior to attending this course.

Objectives

Reports & Analytics Advanced Features & Tools training opens the doors to complex data analysis and custom reporting techniques. This course dives deep into reporting features, enabling you to receive custom information on visitors and customers. Reports & Analytics experts will help you leverage this powerful tool by providing insight into the following areas:

  • Monitoring and measuring marketing efforts
  • Maximizing Web site activity
  • Understanding and maximizing conversion
  • Segmenting visitors
  • Tailoring development efforts
  • Discovering hidden insights and unique trends
  • Exploring advanced data relationships